Studio 44 Mocap Lab represents a groundbreaking collaboration with renowned artist and choreographer Gilles Jobin, establishing a state-of-the-art motion capture facility in the heart of Geneva. As the lead designer for this project, I developed a comprehensive brand identity and digital experience that draws inspiration from the graphic elements of motion capture technology. The visual language I created incorporates the distinctive geometric patterns of tracking markers and the sophisticated aesthetics of motion capture interfaces, resulting in a bold and striking design system. This approach not only reflects the lab's cutting-edge technological capabilities but also emphasizes its position at the intersection of artistic innovation and technical precision.