Air Max Day

Air Max Day

Futura

2022

3d Artist

Commissioned by Futura Design Agency for Air Max Day 2022, this sophisticated visual exploration merges contemporary urban culture with iconic footwear through 3D rendering and scanning technology. Using high-fidelity 3D scans of Nike Air Max sneakers, the project creates compelling compositions by juxtaposing the pristine footwear against digitally rendered urban debris, including discarded packaging, street elements, and urban ephemera. The technical execution, performed in Cinema 4D, emphasizes photorealistic lighting, material accuracy, and environmental reflection, while maintaining a stark, documentary-style aesthetic that highlights the contrast between engineered design and urban chaos.